Freelance Graphic Designer and
Art Director from Venice living in Milan.
Art Director from Venice living in Milan.
For commissions and inquires
carloalbertogiordan@gmail.com
projects selection
Here’s a selection of some of my favourite projects in no particular order.
After years in thegraphic design game i’ve learned to create space for my
voice inside the job. So, some project are older, some are newer, but all
represent what i really like to do.
After years in thegraphic design game i’ve learned to create space for my
voice inside the job. So, some project are older, some are newer, but all
represent what i really like to do.
TERZA FORMA
Creative Collective
2019 - BRAND IDENTITY
2021 - WEBSITE
Creative Collective
2019 - BRAND IDENTITY
2021 - WEBSITE
Terza Forma is a creative collective founded in 2018 by me and some friends. We combine styles and ideas coming from the most diverse backgrounds: Visual Arts, graphic design, but also tattoos, embroidery and animation.
The element of composition is pushed to become the base of the visual concept forming a solid recognizable system that could work for basically any media and need.
This little selection of images showcases graphic goods, prints and wearables that better represent the visual system.
The element of composition is pushed to become the base of the visual concept forming a solid recognizable system that could work for basically any media and need.
This little selection of images showcases graphic goods, prints and wearables that better represent the visual system.
NUUR
Music Event Series
2022 - LOGO + BRAND IDENTITY
2023 - MINI WEBSITE
Music Event Series
2022 - LOGO + BRAND IDENTITY
2023 - MINI WEBSITE
This is one of my favourite recent works. I had full freedom to explore the different faces of this dyinamic series of events around Rome. I drew inspiration from the european electronic clubbing scene of the 90s, adding my own spin to it. Logo and coordinated graphic came naturally to life.
The collaboration continued with the production of a series posters to frame the mood and the soul of each event and lineup. I also had the opportunity to let the crazy locations of the parties get to leave their mark on the identity of the project.
The collaboration continued with the production of a series posters to frame the mood and the soul of each event and lineup. I also had the opportunity to let the crazy locations of the parties get to leave their mark on the identity of the project.
VARAZZE - Gaspare Pellegatta
Music Single
2023 - MUSIC VIDEO (ANIMATION) + LAUNCH CAPMPAIN
Music Single
2023 - MUSIC VIDEO (ANIMATION) + LAUNCH CAPMPAIN
Young singer, songwriter Gaspare Pellegatta asked me and Emma Zazio to join our forces to create a videoclip for his new single “Varazze”. After a deep research on the core values of his music it was clear to us we needed to do something more than a simple video. We are both fascinated by frame by frame animation so we ventured through the jungle of the rotoscope technique. 12fps was too absic so we decided to go for 15. Giving the video a grand total of more than 3000 frames. Each frame of the video is basically a digital painting where the footage of Gaspare interacts with his own imagination in an escalation towards an explosion of color.
UNIPOL X DUCATI
Moto GP Campaign
2022 - COORDINATED GRAPHICS + SOCIAL CONTENT
Moto GP Campaign
2022 - COORDINATED GRAPHICS + SOCIAL CONTENT
I had the pleasure ofputting my work for the partnership between Unipol and Ducati. I produced thecoordinated graphics and video summaries for the wholeMotoGP 2022. The videos were mainly live on the social medias. Still, i had fun plying with the graphic lines around such powerful concepts.
STAI BENE - Sgrò
Music Video
2021 - ART DIRECTION
Music Video
2021 - ART DIRECTION
“Stai Bene” is a videoclip for the italian indie musician and songwriter Sgrò.
The clip follows the story of twoyoung lovers unfolding between light and shadows on the stunning panorama of the venetian lagoon.
I had the pleasure to work with firneds Federico Vespignani (Direction) and Myriam El Assil (Casting and Screenwriting) and to partecipate actively to every step of the production with them. The result is a nice piece of video, in which every collaborator put much of his style and ideas, turning a low budjet project into something solid.
The clip follows the story of twoyoung lovers unfolding between light and shadows on the stunning panorama of the venetian lagoon.
I had the pleasure to work with firneds Federico Vespignani (Direction) and Myriam El Assil (Casting and Screenwriting) and to partecipate actively to every step of the production with them. The result is a nice piece of video, in which every collaborator put much of his style and ideas, turning a low budjet project into something solid.
AFRAME
Cgi Studio
2019 - IDENTITY
Cgi Studio
2019 - IDENTITY
Logo system and visual identity for AFrame, an italian visualization studio now based in Barcelona. Their work focuses on the production of digital architecture models and high quality realistic renders.
MACEDONIA - Sgrò
Music Album
2021 - ALBUM ART
CAMPAIGN
WEBSITE
Music Album
2021 - ALBUM ART
CAMPAIGN
WEBSITE
“Macedonia” is the first album of the songwriter Sgrò. An indipendent italian music talent.
The Identity of the album developed naturally after a deep research aiming to define the different aspects of the visual and musical identity and comunication. Here some of the declinations and assets of the campaign. The site, like all of Sgrò’s outputs are part of a wider comunication concept that is in continous expansion.
The Identity of the album developed naturally after a deep research aiming to define the different aspects of the visual and musical identity and comunication. Here some of the declinations and assets of the campaign. The site, like all of Sgrò’s outputs are part of a wider comunication concept that is in continous expansion.
VOCI DAL BASSO
Music and Cultural Festival
2022 - IDENTITY + COORDINATED GRAPHICS
Music and Cultural Festival
2022 - IDENTITY + COORDINATED GRAPHICS
ENJOY
New Daily Rates Campaign
2021 - ILLUSTRATION / ANIMATION
New Daily Rates Campaign
2021 - ILLUSTRATION / ANIMATION
Thisvideo was commissioned by “Quattroruote” for “Enjoy” an italian car sharing company.
Working aside Riccardo Schito I produced this commercial video. I took care of storyboard, character design, concept and illustration while the magical hands of Riccardo gave a definite step up to theanimation component.
Working aside Riccardo Schito I produced this commercial video. I took care of storyboard, character design, concept and illustration while the magical hands of Riccardo gave a definite step up to theanimation component.
FPT at VENICE ART BIENNALE
“Consider yourself as a guest” by Christian Holstad
2019 - EDITORIAL DESIGN / GRAPHC DESIGN
“Consider yourself as a guest” by Christian Holstad
2019 - EDITORIAL DESIGN / GRAPHC DESIGN
I had the chance to work for FTP industrial, to create the identity and the editorial products around Christian Holstad’s “Cornucopia”, exposed at the 58th International Art Exibition of the Biennale of Venice. Working from some Christian’s early sketches i produced this watery pattern that has lately become the pivot point of the comunication.
WHEILI ZHENG
FW 2021 Campaign
2021 - CAMPAIGN ASSET
FW 2021 Campaign
2021 - CAMPAIGN ASSET
Proposals for the FW campaign of fashion designer Weili Zheng. I had fun juxtaposing graphics and geometrical shapes upon the figures of the model.
ZERO X COCOON
Illustrated guide to the city of Milan
2019 - ILLUSTRATION
Illustrated guide to the city of Milan
2019 - ILLUSTRATION
Illustrated guide of the city of Milan by Zero in collaboration with Cocoon. Super fun to collaborate with Emma Zazio for this one.
logo design
jpeg selection
Random graphics illustrations and assets i did for various works and pourposes in time and that i still kinda like.
A straight line is not always the shortest path connecting two dots.
info
I’ve always worked as a freelance collaborating with different studios and agencies (since 2017) such as
Toilet Paper, Plug&Play, Domingo Communication, Wib Milano, ArtsFor and more.
My contribute has often been in art direction, graphic design, video editing and animation.
I’ve collborated for different projects also for big realities like Ikea, Emporio Armani, Ducati, Luna Rossa, Redbull, Unipol, Circoloco Ibiza, Quattroruote, Enjoy, ECOLE, Kiko and others.
education
2013
Bechelor degree in
Visual Arts at IUAV Venezia
2018
Master degree in
Comunication Design at Politecnico Milano
something about me
I like to dive deep into the profound aspects of comunication through a semiothic approach.
My diagonal vision is enriched by many different studies and practices such art, photography, cinema, theater and design. In terms of projectuality, I think the fields of design are more closely related than what one might suppose, so i try to let the world collapse on one another.
I am Italian motherthongue, i also speak fluent english and an “ok” spanish.
I am also quite strong playing Tekken 3 on PS1.